Tag Archives: commercial

Palais des Thés Israel

charles-and-sara

In recent years I’ve been turning from coffee to tea. I still love coffee, but I think it interferes with my sleeping habits so I’ve decided to let it go. It took some time to find a new hot drink that will fill the gap. In our warm climate middle-eastern weather, drinking hot beverages might sound a little strange, but like the Bedouin are saying – there is nothing like a hot sweet tea in the middle of the desert to cool the body. It wasn’t love in first taste, but I’ve started drinking tea. After a few months I’ve got used to it, and by now I’m completely taken over. Good Earl-Gray tea in the morning, an herbal mix after lunch and a nice rooibos in the evening are just wonderful, tasty way of life.

When I’ve discovered that in the middle of Tel-Aviv we have Palais des Thés – a store that specializes in tea, I was surprised and thrilled. I didn’t realize how much there is to learn about the art of tea making, and how many different wonderful kind to tea and herbs are waiting for me to try them out.  After meeting with the owner, Charles Peguine it was settled that a whole series of shorts how-to-commercials should be made and tell some of the secrets of the tea. I’m sorry that the videos are only in Hebrew, but the charm and magic of Charles and Sara can’t be denied even when you can’t understand what they say.

How to make the perfect cup of tea:

How to make cold tea:

How to make Matcha Tea:

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CoffeeStation

CoffeeStation King George

I love coffee, I really do (Although I can’t drink too much of it..). Not only do they have a wonderful taste and smell, they also have this special quality of magnificent tasty look, which adds a lot to the overall experience. That’s why I was so happy to make commercial videos for CoffeeStation. They have great coffee, professional baristas and top-notch design made by Lee-ran Shlomi Gidron & Itay Gidron and special tailored aprons made by Anat Berman. Making these videos was a real celebration of all the right colors and flavors.

 


Musicouple – Liat & Yogev

Suzan Dalal - 1s

It’s great fun to work with music and talented musicians. After my work with Joca Perpignan who gave me a wonderful Brazilian joyride I jumped on the wagon of Liat & Yogev. I met them through a good friend called Eyal Atzmon who play with them in a band called Ha’rochvim (The Riders). Liat plays the violin and Yogev plays the guitar. They decided to join forces and work together on a show. They’ve named themselves – Musicouple. I had the honor to produce a few videos for them while they were recording wonderful covers in Nir Averbuch’s studio.

After they’ve accomplished forming a musical repertoire, I was called to make a commercial video introducing them at work – playing in several different situations – from a studio recording to performing in front of audiences. We shot the video in Tel-Aviv in one day, jumping from one location to another.

And here is another clip:

Liat & Yogev, I wish you all the luck in the world and I can’t wait to watch you on your premiere!

LY - 8s(Drinking Arak from left to righ: Yogev Cohen, my hand, Nir Averbuch & Liat Rozenberg)


Filming in Midair

My friend and colleague Amnon Houri was assigned by a commercial to film a Cessna skydiver’s plane flying at the height of 3000 feet. Lucky for me he invited me to take part in the flight and to shoot some behind the scenes photos. We took our ride with a Bell Jet Ranger III helicopter, handled with a very steady hand by Dov Peleg.

(Dov stands by the Bell Jet Ranger)

At Habonim beach we grouped with Paradive Skydiver’s Cessna and started climbing to 3000 feet height. On the ground Amnon briefed the Cessna pilot to do three different maneuvers for the film, and once we were way up there in the sky, our nose toward the east and our back to the setting sun, they were done with much talent on behalf of all those involved it the operation. All I had to do is point the camera, take photos and some video footage, and enjoy the magnificent view of our little country shore line.

(Amnon filming the Cessna with his video camera)

Here is 6 min video summarizing the experience from start to end:

Photo Gallery:


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